Capa Taro Theatre
CapaTaro are a theatre company based in Southend who approached us with the brief of creating advertising materials for their upcoming outdoor shows. The show named, "Hey Billy, Its just the beginning", tells the stories of locals in the form of acting, dance and singing.
We were asked to create marketing materials that emanated creativity and flow. To give continuity and progress to the flyers and poster we used marbling to feature as a background; these marbling images gradually mix further and further together so that each piece leads onto the next.
To add a rawness and link to their previously designed logo, we painted an alphabet which we then used throughout the project. These were digitised and slightly edited to reduce some of the noise and be similar to the logo type. The font we used to accompany this was Bodoni 72, as it is very easy to read and contrasts well.
Lastly, I was asked to redesign their business card to something sharper and simpler. The bold black and white contrasts well on either side to give an impact that is memorable.